Monday, June 21, 2010

Another day.. another entry..

As I was researching for my next journal entry I decided to have another look into YouTube and I found this commercial used to try and prevent cyber bullying occurring, the ad states “If you wouldn’t say it in person, why say it online?” Despite being an extremely nasty and awakening type of commercial it uses the wrong type of wording as to when it says "if you wouldn’t say it in person why say it online", because truth be told a lot of people, teenagers mainly do say that sort of nasty stuff in person and that is called bullying, while doing it online is cyber bullying.

The media’s approach to this should have realised that there is a difference to how this is displayed, and a better wording would have been more appropriate to suit the need to prevent and discourage cyber bullying.

For example If you were telling this to a person just like this then it would be bullying but you have to be face to face unlike cyber bullying where you can follow the person right into their homes, and end it with a new text message sign, something as such. Yes the ad may be effective for a fair amount of the targeted audience but for the other part, they would realise that it is not as effective as bullies do say that sort of thing in person and online.



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